Question: What Is The Purpose Of A Brief?

What is a creative brief and why is it important?

A creative brief is a unifying document that identifies the important key benefits for a campaign or launch.

It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials.

Yet developing an effective creative brief is far more difficult that it may first seem..

What is a brief summary?

A summary is a brief statement or restatement of main points, especially as a conclusion to a work: a summary of a chapter. A brief is a detailed outline, by heads and subheads, of a discourse (usually legal) to be completed: a brief for an argument.

What is a briefing meeting?

A briefing is a meeting at which information or instructions are given to people, especially before they do something. They’re holding a press briefing tomorrow. Security staff did not then receive any briefing before they started each shift.

How do you brief someone?

How to Write a Creative BriefWrite about the brand and its background.Highlight challenges and objectives.Describe the target audience.Walk through the competitive landscape.Offer a brief distribution plan.Organize with a template.Share the brief.

How do you brief effectively?

How to Effectively Brief your AgencyBe brief! Briefs were given their name for a reason. … Always start with a clear objective. … Think about your agency audience. … Don’t underestimate the addition of solid insight. … Be reasonable and clear on your timeline.

What is the meaning of a brief account?

n. 5 a condensed or short statement or written synopsis; abstract.

In the United States a brief is a written legal argument that is presented to a court to aid it in reaching a conclusion on the legal issues involved in the case. … In England a brief is a document of instructions prepared by a solicitor for a barrister to follow in court.

How many sentences is a brief description?

A brief description is a summary of the whole text or whole description. I would say ten short sentences in two paragraphs or six long sentences in a single paragraph format is a brief description.

What do you write in a brief?

Most creative briefs include the following:A short brand statement.A brief overview of the campaign’s background and objectives.Key challenges that the campaign aims to resolve.Target audience for the campaign.Chief competitors.Primary message describing the brand’s values and market positioning.More items…•

What is the meaning of brief?

Brief is most commonly used as an adjective to mean lasting a short amount of time. … The adverb form of the adjective brief is briefly, which most commonly means for a short amount of time or concisely. As a noun, the word brief commonly means a short written item.

What is a good brief?

Most of the quality creative briefs are usually no more than 1-2 pages long. With that in mind, a brief doesn’t have to include all of the available information. The document should be clear, easy to scan, and actionable – it should take no more than 5 minutes to understand the project and its objectives.

How do you start a brief description?

5 tips for creating a briefKnow what you want to say. It all starts with your goals. … Be specific. If your brief is specific, it is more likely that the outcome is going to be to the point. … You are not writing it for yourself. … You need to know what your unique selling point is. … Ask for feedback.

What is the purpose of a creative brief?

A creative brief is a document used to outline the strategy of a creative project. A creative brief contains project details including the project’s purpose, goals, requirements, messaging, demographics, and other key information.

What is a brief example?

Brief examples are used to further illustrate a point that may not be immediately obvious to all audience members but is not so complex that is requires a more lengthy example. Brief examples can be used by the presenter as an aside or on its own.

How long should a brief be?

Try to keep your briefs to one page in length. This will make it easy for you to organize and reference them. Do not get discouraged. Learning to brief and figuring out exactly what to include will take time and practice.